A few years back, garment companies were in a tussle to secure a
foothold in the kids' casual garments industry. Today however, there is
an itsy-bitsy piece of cloth that these industries are trying to corner:
swimwear for children. With more families frequenting clubs, water
parks, the beach and amusement parks, the demand for kids' swimwear is
on the rise. Quite a few fashion houses, too, are concentrating on kids'
swimwear, the reason being that this market flourished in the nineties
and is a money generator today.
When shopping for kids' swimwear,
there are two things that should be kept in mind – color and design.
Children usually get attracted to loud, vibrant colors as opposed to
dull, safe colors. Whereas girls are usually content with flowers and
polka dots, the little ladies can dress up in multiple styles of
two-piece bathing suits from bikini cut to tankinis; these suits come in
as many different designs and styles as maillot suits do.
With
boys, it is a different ballgame. The new fad for boys' swimwear appears
to be none other than cartoon-themed trunks. It is a renowned fact that
children love cartoons and, following a deluge of kids' films usually
lapped up by boys, the garment companies are cashing in on the cartoon
craze by manufacturing kids swimwear featuring popular cartoon
characters found either in comic books or films.
Wrap up your
children's swimwear shopping in style with a vibrant beach towel or
swimming robe to help them dry off more quickly and willingly.
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